LANDRACE was conceived by London bike-fitting pioneers Julian Wall and Phil Cavell. They established Cyclefit UK in 2003 and have gone on to become one of the most respected bike fitting companies in the world. Jules' specialist skills are working with elite and professional athletes. Phil works with cyclists who have complex medical issues and is the author of The Midlife Cyclist. They have worked with tens of thousands of cyclists over the decades to improve their efficiency, power and comfort, more than any other bike designers on the planet!

As well as being the world’s busiest, most progressive and accomplished bike-fitting centre, Cyclefit has been a crucible of custom bike design for decades. Jules and Phil have built custom frames with Colnago, Eddy Merckx, Parlee, Pegoretti, Moots and Sarto. They have worked extensively with titanium custom-fabrication industry leaders Rob Vandermark (Seven Cycles) and Ben Serotta (Serotta Cycles) curating thousands of hand-made bicycles for discerning bike riders. 

So, when Jules and Phil decided to design their own range of titanium bicycles, they had the unique opportunity to combine their own decades of pioneering work in the realm of bike-fitting, with an extensive materials and fabrication education from the finest professors on the planet.